LVMH, the luxury group led by Bernard Arnault, is making waves as the sponsor of the 2024 Paris Olympics. The partnership is prominently displayed throughout the event, blending the grandeur of luxury with the excitement of sports. This collaboration has earned Arnault the moniker of the ‘godfather’ of the Olympics. Ahead of the opening ceremony, Indian billionaire Mukesh Ambani and his wife, Nita Ambani, were spotted alongside Bernard Arnault, exemplifying the intersection of luxury, sports, and high fashion.
An Ambani family fan Instagram page shared a picture capturing this moment, featuring the Ambanis posing with Arnault, the face of the Paris Olympics. Mukesh Ambani looked dapper in a black suit paired with a red tie, while Nita Ambani exuded elegance in a black sari with golden borders. She completed her look with minimal diamond jewelry and a chic black bag, embodying timeless sophistication. Nita Ambani, who was unanimously reelected as the IOC member from India at the 142nd IOC session in Paris, showcased the blend of Indian tradition and contemporary style.
“We tried to find a way with the Olympic Committee to present something unique that has never been done before with the Olympics,” LVMH Chairman and CEO Bernard Arnault told CNBC.
“It’s not just about showcasing the brands; it’s about highlighting the spirit of our group and the spirit of the country. We aim to display the power and influence of France on the global stage. Our long-standing connection with sports stems from the shared values of excellence, perseverance, and elegance,” he added.
This partnership between LVMH and the Paris Olympics underscores the synergy between fashion and sports, celebrating the values and aesthetics that both worlds uphold. As the Olympics continue, LVMH's influence is set to enhance the event's glamour and style, creating a memorable spectacle for all.
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