MARK ZUCKERBERG REVEALS THREADS NOW HAS OVER 175 MILLION MONTHLY USERS, INDIA HAS MOST ACTIVE USERS
Threads, the social media platform launched by Meta, has achieved a significant milestone. Mark Zuckerberg announced that Threads now boasts over 175 million monthly active users globally, with India emerging as the country with the most active users. This announcement marks a year since the launch of Threads, and the platform continues to grow as a place where people feel comfortable sharing their thoughts and ideas.
Global and Indian Trends on Threads
Globally, Threads users have created over 50 million topic tags.In India, the most popular tags and topics revolve around film, TV, OTT content, celebrity conversations, and sports. Indian users are more likely to mention others and use videos in their posts compared to the global average.
Community and Engagement Features
Threads has been instrumental in building strong communities and fostering friendly conversations. The Topic Tags feature, which allows users to tag a topic on their posts, has been particularly successful, with over 50 million tags created so far. In India, popular tags include #GunturKaaram, #Kalki2898AD, #HouseofDragon, #KotaFactoryS3, #BTS11thAnniversary, and #AditiRaoHydari, among others.
Cricket Craze on Threads
Cricket is a dominant topic on Threads in India. Discussions around the T20 World Cup, IPL, and Women's Premier League 2024 have been particularly vibrant. Indian cricket stars like Rishabh Pant and Ravindra Jadeja, along with former players and experts like Akash Chopra and Suresh Raina, frequently engage with fans on Threads. Over 200 creators shared updates about the recent IPL season.
Media and Content Creation on Threads
While Threads is primarily a text-based platform, users frequently supplement their posts with media. In India, videos and photos are popular additions to posts. The in-app camera and growing Photography Threads community have made photos a key feature, with one in four posts including at least one photo.
Threads has also provided a fresh space for content creators to grow their platforms. Influencers like @tarini_shah share their insights on fashion, while others use Threads as a personal journal or for sharing memes, like @shrayraitiwari.
Looking ahead, Meta is committed to making Threads even better for real-time discussions and following interests. The platform plans to introduce more features to enhance user comfort in sharing their thoughts and ideas, reinforcing the belief that everyone has something interesting and valuable to say.
2024-07-04T07:19:15Z dg43tfdfdgfd