Increase Your Business with White Shark Media

Do you own a small business? Have you tried setting up a website? Sometimes doing something like this on your own will work, but most owners do not have the understanding or background in marketing to succeed on their own. Having an eye-catching website that works is important to the success of your business. It is also important to know how your marketing is working. Are your sales going up? If you are a brick and mortar building are you getting more walk-in customers?

Before you start, you should know your customers. What are they looking for? How much are you planning on budgeting for marketing? Having a good plan is important to the success of your business.

White Shark Media is a digital marketing company that can help your small to medium business increase their sales through online marketing. The company offers a variety of means to do this including SEM -Search Engine Marketing, website design and tracking research key words. Their representatives will work with you to accomplish the goals that you have set up for your business.

White Shark Media was founded by Gary Garth and Alexander Nygart in 2011. Their goal was to conquer the SMB market in the United States and Latin America. Their company works with small and medium size businesses to design online marketing solutions to increase their sales. The company uses AdWords Search, Display Advertising, Google Analytics and Bing Ads.

In 2014 the company received the “Google AdWord” award. They have also been recognized by Microsoft for their proven track record and success with marketing campaigns for small business.

Why Marketers Should Consider Embracing Reputation Management For Their Brands

Marketing is not a new phenomenon; the only thing that has changed is how it is done. Traditional marketing, although still in use, used slow methods that were expensive. However, modern changes in technology have seen marketers shift their focus to better methods like digital marketing, which does not necessarily require huge investment.

In the process of promoting a brand online, there are bound to be challenges and one of the most pressing issues that arise is the reputation of a company. Reputation management, therefore, is something that any business cannot ignore if there are results to be expected in the long run. Marketers need to change their approaches to the topic and here are the some of the areas they need to look into while promoting their businesses.

Managing loads of data

Among challenges that online reputation management offers is the problem of sifting through loads of data available online to get information that can be used to amend things in a business. These huge loads of data can hide some vital details like a comment highlighting an unhappy client, something that could later bring about a crisis.

Using media monitoring tools allows you to filter out all the interactions that occur targeting your brand and helps you to identify PR issues and trends in the market that could help you sharpen your reputation.

Collect insights

An article posted on Marketing Tech News explains that media monitoring tools offer a perfect source of insights that one can use to understand the past crisis and triumphs in marketing.

During times of crises, these tools help you to identify the starting point of the disaster, for example the first tweet or comment expressing an issue. Tracking the issue to the origin allows you to understand what led to the behavior exhibited by the customer.

With such information, you can come up with strategies that can work to repair the lost popularity of a brand or a business in general. Alternatively, one can reach at professionals with the right tools and capacity to bury bad press and this would be helpful for the long run.


Michael Zomber Has Spent His Life Telling History’s Stories

Michael Zomber is a renowned historian who has shared his expertise on History Channel’s Tales of the Gun series. He has been collecting antique armor and arms for over 4 decades. Zomber has become a recognized authority around the world on Japanese samurai swords.

He holds a broad range of knowledge in the areas of European, Japanese, Islamic, and American arms and armor, ranging from the 16th to the 19th century. He believes that all precious weapons that are sold should go to people or institutions that would preserve them and honor their historical value by allowing future generations to learn from and observe them.

His passion can be seen through his storytelling. Michael Zomber has been credited with over a dozen screenplays and many historically based novels including Jesus and the Samurai, Shogun Iemitsu, and Sweet Betsy That’s Me: A Child of the Civil War. Jesus and the Samurai is a study of work traces the link between early Christianity and the development of samurai values. Shogun Iemitsu is a historical novel that tells the story of two samurais with intense accuracy in regards to Japanese swords, armor, and samurai culture.

His documentary film, Soul of the Samurai is critically acclaimed and was produced in association with him and his wife’s proprietary company, Renascent Films LLC. Renascent Films was founded in 1998 by Michael Zomber and his wife, Andrea. They have distributed films like La Cucaracha and Deep Sea Diving. The film company also supports other independent producers with financing and expertise.

According to PR News Wire, due to Michael Zomber’s intense knowledge of armed conflict, he understands the horrors and futility it brings. This awareness has made him an avid supporter of organizations that foster peace, like Doctors Without Borders, Amnesty International, Global Exchange, and UNICEF.

He is also involved with and Randolph Bourne Institute, which are committed to free speech and lend a voice to the anti-war movement. Zomber also supports organizations that aid in assisting people after conflicts occur like Disabled American Veterans, an organization that helps ensure that those who have made sacrifices for the country can live fulfilling lives.

Anthony G. Petrello’s Journey to Being the CEO of The World Largest Drilling Contractor

Anthony G. Petrello, a Newark native is the President, Chairman, and Chief Executive Officer of Nabors Industries Ltd. In 2013, Anthony Petrello was the highest paid CEO earning a total compensation of $68.2 million in the 2012 financial year. Tony Petrello graduated with a JD from Harvard Law School and a bachelor’s and master’s degree in mathematics from Yale University. Before joining Nabors Industries in 1991, Anthony Petrello worked at Baker & Mackenzie as the managing partner in New York office from 1986. His specialties at the law firm included corporate taxes and international arbitration.

Career Development at Nabors

After his resignation from the practice in 1991, Petrello moved to Houston and joined Nabors Industries as the Chief Operating Officer. He also got an election into the Board of Director at Nabors and acceded to the Executive Committee of the Board in the same year. He later became the company’s Deputy Chairman. Petrello was the President, CEO, and Chairman of the Board as well as Chairman of the Executive Committee since 2012 after succeeding Eugene Isenberg. Other positions that Petrello holds include the Director of Texas Hospital and the former Director of Stewart & Stevenson.

Nabors Industries

At Nabors Industries, Anthony Petrello is in charge of the general operations and strategic planning. His expertise in this area has enabled him to realize massive success in the competitive oil markets. Nabors Industries is an oilfield service company that is involved in contract drilling. It has one of the largest collections of the drilling rigs in the world with approximately 500 drilling rigs in 25 different countries. They specialize in offshore, land, and directional drilling, specialty rigs, drilling software and technology as well as the rig equipment.

Nabors Industries has a history of giving a higher compensation to their workers. According to the proxy statements filed in 2015 financial year, Anthony G. Petrello received a total compensation of $27,512,939. His salary comprised of $1,580,077 while the $7,727,000 was a bonus. He sourced $16,863,656 from the stock, and the remaining $1,342,206 was for other compensation plans such as awards. The total annual pay for Mr. Petrello comprises of the base salary and the bonuses that the company files with the SEC every year.

His involvement with Texas Children’s Hospital

Besides being the leading executive at Nabors Industries, Anthony Petrello claims that every day is a miracle for him and his wife as they watch their daughter Carena take her breakfast. Carena was born at 24 weeks with PVL (periventricular leukomalacia), a condition caused by lack of oxygen or blood flow to the brain. She had cerebral palsy and other delayed developmental problems. This brought Petrello to an international search for pediatric research institutions and found one at Texas Children’s Hospital.

In 2006, he donated $5 million that went to the research for the neurological affliction in children. Through the family support, Tony Petrello and his wife committed to raising $7 million in support of the cause. Currently, the Texas Children’s Hospital takes good care of Carena together with other children with different conditions.

Click here to learn more about Anthony Petrello.

Hiring a Lawyer in Brazil

It is imperative that you select the most ideal attorney for your legal situation. There are may be many legal representatives that specialize in the area of law you need help with, but not all of them will be a perfect fit for your needs.


Legal advisers will often offer a free or very inexpensive consultation to examine the details of your situation and give you an opportunity to ask some basic issues about the law firm. This appointment should not only help you make a decision whether to go forward with a legal representative in general, but also whether you should proceed with this lawyer or attorney. If you later decide to hire the legal representative, you will go into a more detailed assessment of your case and ask more specific issues along the way.


Generally speaking, you’ll really want to have a list of issues in mind to ask during the appointment. Also, you should feel comfortable enough making inquiries that relate to the legal representative’s expertise, experience, fees, very special knowledge, and management of the case Before meeting with a legal counsel, go over your situation and make notes about the difficulties you want to discuss. Gather all of the relevant documents to present to the lawyer. This will make it easy for you to present your legal case in the most organized manner possible. By having this information with you will also be able to focus on assessing the legal representative’s response to your questions and your issues.


Ricardo Tosto de Oliveira Carvalho is a leading legal expert in Brazil, with vast experience in Brazilian Law. He comes highly recommended in the legal community due to his high success record. Ricardo Tosto has given quality legal services for more than 22 years to both corporations and individual clients. And he has handled some of the most complicated litigation matters in the country.


Ricardo is a caring person who dedicates tremendous time and effort towards his clients’ cases. He takes the time to review his clients’ situation, including the nature of their business and then devises the most appropriate litigation strategy.

Makari Skin Cream Will Solve A Skin Crisis

Women who are having a skin crisis must begin using Makari skin cream as soon as possible. They will find the cream to be quite helpful, and they will enjoy the way it feels when they are applying it to their skin. This article explains how a woman may moisturize and treat dark skin blotches with one product.

#1: How Long Does The Skin Lightening Process Last?

There are quite a few different people who have dark blotches they wish to eliminate. They may have tanned too much, or they may have peeling skin that was discolored due to damage to the upper layers. Makari skin cream will solve the problem for every lady, and she will feel much better about herself when her skin has been repaired.

#2: Women May Use It Night And Day

Makari skin cream is a lovely product that will help women when they have no other options for changing their skin tone. They may wear the cream in the morning as part of their makeup routine, or they may wear it at night after they shower. They have several options when using the cream, and they will see instant results once they begin using the cream on a daily basis.

A woman who wishes to ensure her skin will look perfect must use products as often as possible. She will feel her skin begin to change, and she will see dark patches become light in a way they have not been for some time.

UK Vintners List The Wines You Should Go For This Holidays

Picking the best wine to enjoy these holidays has never been any easier. Thanks to the UK Vintners (UKV PLC), you can pick any one of the best five wines that the company lined up. UKV PLC is a wine distributor that is well networked, and works together with numerous wine dealers. The company acquires the finest of wines, sampled by chosen wine experts, and distributes them for consumption.

Here is a look at the top wines UK Vintners recommends for the holidays:

– Beychevelle from 2008

The Saint-Julien appellation rarely disappoints with its wine brands, and the Beychevelle is an example of their masterpieces. The wine has been kept fruity and soft as you would want it to be. Small amounts of raspberry and cranberry have been added to bring the taste out.

– D’Yquem 2009

The Chateau d’Yquem winery in France boasts over 400 years of experience in wine making. This 2009 bottle of white wine was made by the winery. It promises a sweet flavor got after carefully mixing honey with apricot, among many other spices.

– Montrose 1998

Celebrate this New Year’s Eve in style with a 1998 bottle of Montrose. Made using Merlot grapes and black cherry aromas, the wine is great for any occasion this holidays.

– Ducru Beaucaillou

Get yourself a 2005 bottle of this wine and enjoy what the Saint-Julien appellation has to offer. Its deep purple color makes it stand out. Its aged flavor is also irresistible.

– Pichon Baron 1998

Small amounts of sweet toast oak, black currants, and charcoal have been blended together and mixed with other ingredients to bring out a fine flavor. The acid content of the fruits has been greatly reduced. Cabernet Franc, Merlot, and Cabernet Sauvignon have also been added to the wine, making it fine and tasteful.


UK Vintners is a privately owned firm that solely deals with acquiring and distributing wine. The company has a committed team of wine experts that is exclusively dedicated to selecting the finest of wines from selected wineries across the world. For this reason, UK Vintners works with a wide network of wine merchants, brokers and dealers, making sure that the wine they select is up to standard.

Furthermore, UKV PLC offers brokerage services. The service is meant to help those that want to sell investment grade wine. The condition for this service is, however, that the wine is held within the laws of the UK.

Click here to learn more about UK Vintners.

Handy Takes Painful Path to Success, and for Good Reason

In a time when other companies have been changing their business model from one of growth of one of profitability, one company made the decision to pursue a path that while painful to endure at first subsequently led them to an enviable position of being able to enjoy both. Handy, Inc. was recently profiled on the INC website with an article that chronicled their unusual approach to moving their company to a profitability position when all competitors in their category have still remained focused on large growth to penetrate as many markets as possible. The unusual strategy, the brain child of Handy co-founder and CEO Oisin Hanrahan, and one that his fellow co-founder Umang Dua and others at the top rung of the company’s ladder did not agree with at first.

The idea was simple enough, streamline the onboarding process the company used to contract with local professional cleaners to accommodate the needs of their every rising amount of bookings. They felt that they had to make the change to cut costs of several million dollars a year as they saw the possibility of further venture capital beyond their then current series C funding being limited. This was nothing to do with the company itself, but rather a trend in the VCF industry itself, where more and more VC investors are beginning to become increasingly concerned with long term sustained investment options that they are with large scale growth models.

The plan to move the onboarding process to an online and much more streamlined one by the company was a path that at first seemed doomed to fail, but perseverance and the willingness to fine tune as a they went allowed the men to take the risk and reap the rewards. This is a story that is playing out in more and more companies today that have seen the cash cow of venture capital starting to run dry in the last 12 plus months. had been seeing the change coming since their primary competitor Homejoy had went out of business in July of 2015 after failing to raise a second round of funding. As such, they had already been developing a self-service model for customers and a self-onboarding process for cleaners, but had been delaying their rollout for the foreseeable future. The roll out of those programs much faster than expected was what led to the painful period of adjustment for the co-founders, but in the end it paid off.

Now handy is on the path to having both steady and sustainable growth, as well as ever increasing profitability. With their days of venture capital quickly receding into their rear view, there is only one thing that can be said for certain about this on-demand cleaning service, they are cleaning up more than counters and floors in their market, they are sweeping in the cash, and will be doing so for a long time.

Billy McFarland- intelligent, ingenious and creative

The intelligence that Billy McFarland used to come up with the Magnises card is remarkable. His creativity as an entrepreneur enabled him to come up with a new platform. Clients can enjoy professional networking with discounts and offers from several brands.

The experiences have been made to match the needs of every customer. The experience that comes with the Magnises card includes excellent dinners, private members only dinners, fantastic art and dinners prepared by perfect chefs.

According to recent news reports, Billy McFarland is a creative online entrepreneur. At the age of 13, he started an outsourcing company that matched designers to clients. He later went to Bucknell University in Pennsylvania to study Computer Engineering. He dropped out from the university in the first year to start a company known as Spling. Spling is an online advertising firm where Billy serves as its Chief Executive Officer.

According to INC, Billy McFarland started the Magnises card after he felt that the millennial generation was ignored. The older generation predominantly used the American Express Card. For young millennials, they had no card that could assist them to connect. Billy McFarland created the smart black card to help millennials to come together.

Billy is a top entrepreneur and executive within the United States. He is often named among the youngest people to successfully start a venture capital for his business. After creating Spling, McFarland turned his attention to millennials with the Magnises Card. The card has helped millennials receive several credit card perks.

The whole idea of the black card came about during a discussion with his friends. McFarland discussed the various offers he has received from debit card and credit card companies. The group agreed that there was a market gap for millennials. He decided to create a card that could connect millennials to other brands and companies.

The Magnises black card is different from the traditional credit card. The card comes with a community membership and perks offered by its 50 partners. In a bid to keep the card accessible, Billy McFarland and his team have made the annual fee as low as possible. All that one needs is a simple application form and a phone interview to access the card.

Securus Technologies: Video Visitation For The Holidays

Securus Technologies recently released a short clip promoting the company’s Video Visitation technology. The clip featured an incarcerated father at a viewing station in his facility connecting to his son and significant other on Christmas day.


The father was able to wake his son via video screen on Christmas day and then proceed downstairs to watch his son open the gifts he received from Santa. The father is able to watch his son play with his toys and be part of a family Christmas that the father otherwise would have missed.


Video Visitation is able to connect countless incarcerated inmates with their loved ones on everyday occasions such as; helping their child with homework, or watching a child’s school or extracurricular activity. Families can also connect with incarcerated loved ones during special celebrations and holidays.


The way Video Visitation works is the inmate can connect with loved ones via video screen kiosks located in the prison or jail system. The calling family member can schedule a time online for the video chat and will connect at that time as long as they have a smartphone, tablet, or computer with camera capabilities. The Video Visitation technology cuts down on drive time and gas money needed for a visit, parking or any other fees associated with a in person visit.


This technology is growing in popularity and will greatly help cut down on recidivism rates as the friends, family, and inmates are able to stay current in each others life and the inmate feels a sense of connection to daily events happening outside of prison life.


Securus Technologies are constantly developing and streamlining their technology to make communication between loved ones and inmates easier and safer. Located in Dallas, Texas, Securus Technologies services over 3400 facilities and 1,200,000 inmates across the nation. Securus specializes in emergency response, incident management, information management, investigation, biometric analysis, and inmate self service.