Neurocore Uses Brain Training to Improve Athletic Cognitive Performance

The latest in improving athletic performance isn’t another diet or strength training system. Instead, it is focused on training the brain. According to the Chronicle of Week article by Haley Thompson titled, “Neurocore Maximizes Performance”, the latest improvement to maximize professional athletic performance is cognitive training. Learn more about Neurocore at Crunchbase.

Athletes who perform well will often do so consistently. However, this is not caused by the hours they spend in the gym or on the field training. Instead, it relies on their ability to get into the “zone” where the athlete is able to relax their mind and allow their muscle memory to make lightning fast decisions with confidence. The athletes will often use a mental trigger like taking a deep breath or bouncing the ball a certain number of times to trigger their brain into a state of mental relaxation and focus.

However, when an athlete doesn’t know how to get their brain into an optimal state, it will often show as a bad performance. This occurs because the brain is flooded with cortisol and adrenaline throughout the game. Yet, if they don’t know how to allow their brain to recover and rest, they will become obsessive and won’t sleep as well.

This occurred with the football player, Kirk Cousins. Though he was a top performer in collegiate football when he was studying at Michigan State University, when he transferred to professional football, his mind became overwhelmed. He started to throw interceptions and miss passes, causing his team to lose important plays. When he started working with Neurocore Brain Performance Centers in Michigan, they discovered this occurred because his mind never had a chance to recover from the adrenaline-fueled games.


When he started working with the company however, they began to retrain his brain to remain focused and calm. By using EEG and neurofeedback techniques, Neurocore encouraged Cousins’ brain to stay focused on a video. When he was calm and focused, his brain sent out brainwaves that allowed the video to keep playing. However, when he became distracted the video would stop. This encouraged his brain to stay focused and calm to receive the reward of watching the video. Soon after completing the training, his performance began to improve and he became a leading quarterback in the NFL. Read more about Neurocore at